Author Archives: Chiara Bortolotto

PATRIMÔNIO CULTURAL IMATERIAL E DESENVOLVIMENTO

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SUSTENTÁVEL: DESAFIOS E CONVERGÊNCIAS

As a result of the debates held during an international workshop that took place on March 9th and 10th 2020 in São Paulo, Brazil, the special issue “Intangible Cultural Heritage and Sustainable Development” explores the present challenges associated with these themes, bringing together the contribution of public policy managers, researchers, experts and professionals in cultural heritage.

The special issue is an initiative of the “UNESCO frictions: making heritage across global governance” project, based at the École des hautes études en sciences sociales (EHESS) in Paris, which was embraced by SESC Center for Research and Training Journal and had the support of the National Institute of Historical and Artistic Heritage (IPHAN), Ministry of Tourism.

https://centrodepesquisaeformacao.sescsp.org.br/revista/edicao12.php?cor=verde

Commercialization without over-commercialization : normative conundrums across heritage rationalities

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Chiara Bortolotto, 2020. Commercialization without over-commercialization : normative conundrums across heritage rationalities, International Journal of Heritage Studies 

Abstract: 

In aligning its priorities around the Sustainable Development Goals, UNESCO officially acknowledges the need to reconcile the market and heritage. Yet inscriptions of commercial practices on the Intangible Cultural Heritage lists are qualified as ‘traumatic’ by actors that design normative principles for ‘good’ heritage governance. Based on ethnographic observations of the meetings of the governing bodies of the Convention for the Safeguarding of the Intangible Cultural Heritage, I analyse the controversies generated by the ‘risks of over-commercialization’, shedding light on the disputed entanglements between ICH and the market. In exploring the notion of ‘commercialization without over-commercialization’ meant to resolve the tension between heritage and the market, I highlight how ‘over-commercialization’ refers to notions of ‘misappropriation’ and ‘decontextualization’ and the ways it, therefore, intersects with the logics of Intellectual Property. This allows to elucidate a constitutive ambiguity in the implementation of the Convention, torn between the rationalities of heritage and property regimes.

 

Le patrimoine immatériel et le tabou de l’authenticité : de la pérennisation à la durabilité

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Chiara Bortolotto ‘Le patrimoine immatériel et le tabou de l’authenticité : de la pérennisation à la durabilité’, in J. Csergo, Ch. Hottin, P. Schmit, Le Patrimoine culturel immatériel au seuil des sciences sociales. (On line : https://books.openedition.org/editionsmsh/15990)

Conçu historiquement comme objet de conservation dont le monument est l’incarnation exemplaire, le patrimoine est désormais défini comme « recréé en permanence » (Unesco 2003 : art. 2) et conçu comme une ressource dynamique où l’impératif de la transmission du vivant fait du futur le temps fort du patrimoine. Loin d’incarner banalement une coupure aberrante et artificielle entre matériel et immatériel, le concept de patrimoine culturel immatériel introduit par l’Organisation des Nations Unies pour l’éducation, la science et la culture (Unesco) est un avatar paradigmatique de ce glissement vers le vivant, mettant à l’épreuve les principes fondateurs de l’institution patrimoniale, telles les notions occidentales de pérennité et d’authenticité. Parmi les nombreuses implications de l’institution du patrimoine culturel immatériel (PCI) pour repenser le patrimoine, l’évacuation de l’authenticité des critères de l’identification du patrimoine ouvre des perspectives inédites qui posent un défi majeur à la rhétorique patrimoniale dominante tout en introduisant des nouvelles contradictions.

“Intangible Cultural Heritage and Sustainable Development: Concepts, Uses and Challenges” Sesc Centro de Pesquisa e Formação – São Paulo, Brasil

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  Intangible cultural heritage (ICH) has become a recognized concept, which prompts agendas worldwide. It considers cultural heritage a living process in which communities, groups and individuals – rather than the heritage experts – are supposed to recognize ICH and work towards its safeguarding and management. The UNESCO 2003 Convention for the Safeguarding of the Intangible Cultural Heritage is a key international reference in the implementation of ICH policies, ratified by more than 170 State Parties. Heritage actors in different countries are often struggling to reconcile already existing heritage frameworks with the principles of the ICH Convention, which frequently results in the global standard being subject to transformation and reconceptualization in its implementation process. 
This workshop aims at exploring the tensions and challenges entailed by the association between ICH and sustainable development, a principle present in the Convention and emphasised in its Operational Guidelines. Ideas of “change” are crucial in the articulation between heritage and development. In the heritage field, change is a sensitive issue when referring to notions of authenticity and exceptionality. ICH imparts however a new twist to this articulation: change is an inherent part of safeguarding ICH. Since ICH is considered to be evolving and transforming, heritage actors face difficult decisions, because not all forms of transformations are deemed proper and desirable. Here, notions of sustainability enter the context in order to indicate parameters for defining what appropriate or inappropriate changes are. However, what does it exactly mean to change in sustainable ways? Whose perspective can inform what is sustainable and what is not? How is sustainability framed by different actors? Can sustainability be attained or is it a goal to keep inspiring efforts for the future?
Vis-à-vis narratives that regard ICH and its associated principles of community participation and sustainable development as being “good practices”, or accounts that think of ICH as a new form of neoliberal governmentality, the workshop intends to approach sustainable development as an operational component in processes of change in empirical situations involving ICH. In paying attention to the ways in which ICH and ideas of sustainability are manifested, undesirable scenarios and longed-for futures are disclosed. Sometimes, systems of values are challenged and new ones proposed. One of the significant aspects in these processes of change with competing visions is the economic dimension, in which questions of transformation and policy implementation overlap and are entangled in modes that create challenges and contradictions within the heritage field.
In Brazil, ICH, economics and notions related to sustainable development are activated, for example: to reinforce the intellectual property rights of indigenous groups; to let small producers contest large-scale production standards; to allow traditional groups reduce the competition from non-traditional actors in certain commercial niches; to allow traditional groups enter the market in equitable conditions; to support processes of land claim or management of certain natural resources by traditional groups; to identify reparation measures in development projects for traditional and ethnic groups during processes of environmental licensing or after environmental disasters.
Based on these questions raised by the Brazilian context and the dimensions of sustainable development defined by the Operational Directives of the Convention – social inclusion, economic inclusion, environmental-concerned engagements and peace-driven arrangements – the workshop proposes to discuss sustainable development in the ICH field addressing the following interrelated themes:
●              Processes of change in social and political status of subjects and collectives that use ICH to claim rights and participation in specific arenas;
●              Experiences of change in economic conditions for subjects and collectives that use ICH as a means to counterbalance certain economic forces or open specific niches in order to operate in the market;
●              Situations in which ICH is used to change existing relations concerning environmental or socio-political disputes. 
This workshop is part of the project “UNESCO Frictions: heritage-making across global governance” based at the École des hautes études en sciences sociales (EHESS) in Paris, France. The “UNESCO Frictions” project traces the social life of the UNESCO 2003 Convention, investigating the entire policy chain that links the international arena with national heritage institutions and local heritage programs in China, Greece and Brazil. With the support of the Instituto do Patrimônio Histórico e Artístico Nacional (IPHAN), Ministry of Citizenship, and Serviço Social do Comércio – SESC São Paulo, the workshop is designed to bring together heritage policy-makers, administrators, experts, and practitioners to discuss and exchange ideas and experiences about the tensions that exist in the multiple efforts to substantiate actions and practices in regards with the sustainable development of ICH.